Friday 30 November 2007

Velvet Antlers is online!!

For the last couple of months I’ve been working silly hours helping Claire prepare to launch her new venture Velvet Antlers. The business is Claire’s and she’s been working mega hard on it herself. My part in the effort has been to build her site and try and kick off a bit of marketing.

So what is she selling then? Hampers! (pretty cool ones at that). Claire has been really into food for years and more so all the time. Last Christmas Claire and I were wandering around the shops and happened to be looking at some really nice looking food. At the time we were stuck for what to get some folks in our families for their Xmas, and Claire hit on the idea of choosing some of the different lovely looking foods and making up a hamper full of cool and very luxurious looking stuff. Problem solved! Claire really enjoyed choosing and buying all the nice food and putting together, and our recipients seemed pretty psyched to get something they would really like.

Lets face it, these days getting people gifts can be pretty hard going. Why? Everyone has everything they need! We’re all just looking for something kinda nice and stylish to give people. And it’s way more satisfying if you know they will definitely like it and use it.

So, naturally the pleasure for Claire, turned into business idea, and now turned into a business, just launched yesterday! You’ve got to admit hampers are a stonking good idea if you’re getting someone a gift. But it’s not so often thought of because they are mostly jam packed full of old school twee style (Tartan and shortbread overload for the Scottish ones). Claire’s tried to make them cool again…

And succeeded (I reckon)!

Take a look at the site. The roof o’er our heeds depends on this new venture working out, so we’d really appreciate if you could tell us what you think of the hampers. Would you part with cash to buy one for your mate/mum/girlfriend etc xmas, birthday or new sprog? If so, why? Please tell us. If not, why not? Do they need changed in some way d’ya reckon?

I built the site myself – it was my first effort at building a site and my starting point was “what’s HTML?”. I’d really appreciate if any of you web designers, SEO gurus and the like can find any obvious holes in it or just something obvious we haven’t done.

Claire’s been getting into her blogging on the site as well, mostly about style and highland life in general, but there’s also some wee posts in there about extreme belaying (while spouse sketches up an E10) and Claire’s own climbing adventures.

Claire’s site is here

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